At Wing, the first global on-demand drone delivery service and a subsidiary of Alphabet, My research focused on enhancing aviation experiences for businesses across US and Australia. My goal was to effectively integrate drone delivery systems into commercial operations, prioritizing user-centered designs that supported business objectives and operational efficiency.
Palo Alto, California (Jul 2022 - Jan 2023)
Overview
Key Responsibilities
B2B Research and Strategy
Conducted foundational research with a broad array of businesses across the US and Australia, focusing on industries such as food and beverage, big market retail, transportation, and on-demand delivery apps.
Explored logistical processes and challenges related to last-mile delivery, gaining insights into industry-specific needs and the potential integration of drone delivery solutions.
Assessed early perceptions and operational feasibilities of Wing’s drone delivery infrastructure, including the AutoLoader and curbside pickup options.
Conducted usability testing and field studies to optimize drone delivery workflows across diverse user groups and environments.
Achievements
Led research that supported integration of drone delivery operations with DoorDash, culminating in a successful pilot launch in the US and Australia.
Developed UXR guidelines and a research handbook, improving efficiency by 20% through standardized processes and clear documentation.
Actively promoted a culture of UX research within the startup environment, increasing awareness and adoption of user-centered design principles through biweekly presentations and xFN collaboration
